ATM Outsourcing: Turning Costs into Profits
Without a doubt, ATMs are critical to the success of any financial institution. Today's customers want and expect immediate access to their money—no matter where they are, day or night. Yet while your customers may take ATMs for granted, you know that behind the scenes, owning and operating a network of ATMs is a complex endeavor.
For the past three decades, successful financial institutions have incorporated the time and money needed to operate ATMs into their business plans, keeping their customers happy and their financial statements healthy. But the ATM landscape is changing, and what was once a simple proposition—providing customers with cash—has become much more complex, forcing financial institutions with technologically obsolete fleets to take a closer look at their ATM operations and consider upgrading.
ATMs are still the leading touchpoint for a financial institution to interact with both customers and non-customers, and the quality of the ATM customer experience drives customer loyalty.